Are you advertising on Instagram? Online fashion brand ASOS has used Instagram Stories Ads with much success to build brand awareness and ad recall. What about sponsored Instagram Stories? Unsurprisingly, the App Installs objective is ideal if you’re trying to get users to download your app. It may seem like a given, but it’s important to note that your disclosure must be in the same language as the endorsement itself. The Advertising Standards Authority said online ads, such as those on Instragram, should be "obviously recognisable" but that some users with big followings broke the rules. With it, you have total control over your ads, how they appear, and who sees them. Specifically, the FTC says: “Don’t assume that a platform’s disclosure tool is good enough, but consider using it in addition to your own, good disclosure”. Is Instagram’s Paid Partnership Feature FTC Compliant? In October 2017, Instagram launched paid partnerships in an effort to increase transparency for users and provide influencers and brands alike with more Instagram advertising opportunities. A prominent, superimposed disclosure has to be included in all sponsored Instagram Stories. Next, select your ad Placements. It might sound like an overreach, but if you tag a business in an Instagram post and you have a relationship with that business, the FTC considers this an endorsement — even if the post itself isn’t sponsored. Within Ads Manager, you can edit your Instagram ad to incorporate split testing, change the targeting parameters, and view analytics for the performance of your ads. While this can be a very effective way to drive traffic and sales through Instagram advertising, it has limitations: Sponsored posts still have their place in Instagram advertising. Next, define who you want to see your ads and how much money you want to spend. Instagram ads with a Lead Generation objective are great for collecting information from users, like their email addresses, so you can market to them in the future. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. All that traffic came from the same “link in bio.”. Don’t worry, we have the perfect (and free!) This could be by visiting your website, engaging with your posts on Facebook, using your app, or sharing their contact info with you. If you already create Facebook ads, much of this process will be familiar to you. According to the FTC, however, these built-in tools might not be good enough. Stay tuned… 2. Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! This article is more than 3 years old. Instagram recently introduced a new paid partnership feature to help users distinguish between sponsored and unsponsored Instagram posts. But what about mentioning or promoting a product that you got for free by some other means? Before we get into the nitty gritty details of disclosure, let’s talk about when and in what cases you have to disclose your sponsorships on Instagram. SHOPPING Turn Instagram communities into customers by helping them easily discover and buy products they love—right in the moment. By entering your email, you agree to receive marketing emails from Shopify. Actually, you are running a giveaway to get more followers organically and without using any bots. Ready to gain real insights to inform your influencer marketing strategy? Finally, to the right of the text editor, you’ll be able to preview how your ad will look on Instagram. Instagram Contest Rules #2: List Out All the Steps. Now, videos can be up to 60 seconds long and shot in landscape or square format. Instagram used to have a 15-second limit for videos, but it has since lifted that rule. For example, if your goal is to get people to watch your video, you probably don’t care how many users click on your link. This requires negotiating privately with Instagram influencers and asking them to promote your brand on their account. With product tagging, ecommerce brands will have even more reason to start advertising on Instagram. Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. Intellectual property (photos taken by other people) — 12 references; 2. 4. Learn how to elevate your brand with Instagram ads. Native formatting is the key here. Since late 2015, anyone can now learn how to create Instagram ads through Facebook’s self-serve advertising platform. 3. ad. Make sure to keep up-to-date on the FTC’s guides, and when in doubt, disclose! Casandra Campbell is an entrepreneur, craft beer nerd, and works on experimentation and growth at Shopify. As influencer marketing shows no sign of slowing down on Instagram, it’s more important than ever to know the FTC’s rules. FAQ #1: Do You Have to Disclose Gifts or Free Products? Instagram Explore is where people can discover accounts they don’t already follow. Instagram ads have all the same targeting options as Facebook ads. Many social platforms, including Instagram, have introduced brand partnership labels for sponsored content. No matter how small your audience, your posts probably still receive at least a few likes and comments—especially if you use the best Instagram hashtags. You can also see how your ad would look in any other formats selected. For a long time, the big problem with marketing on Instagram has been getting your fans on Instagram back to your website. With the recent spat of FTC crackdowns on Instagram partnerships, a lot of people are wondering how to stay safe when sharing sponsored Instagram posts. This can include everything from being paid and receiving a gift, even if you think your evaluations are unbiased or you weren’t specifically asked to review a product. Once you’ve got your ad specs perfected and published, it’s essential to check up on performance. Instagram caption max length: 2,200 characters. Plus, while you don’t have a lot of control over the influencers audience, at least you don't have to make any decisions about who to target. Change the URL of your existing landing page. Visualize your Instagram ad performance with Sprout. Do You Have to Disclose Free Gifts or Products? And like with Instagram hashtags, your disclosures on Instagram Stories can’t be hidden among other text. With Sprout’s Paid Performance Report for Instagram, track any number of campaigns for the metrics that matter most. If you’ve ever posted anything on social media as a small brand, you know how often if feels like you’re talking to a void. Social media stars breaching rules on promoting brands, watchdog says . The FTC also notes that because many Instagram users watch stories with the sound turned off, a verbal-only disclosure may not be enough. You can also use this objective to create an offer for your audience. After you’ve uploaded your visuals, scroll down further, and you’ll see an option on the left to add text to your ad. 7. Learn how to grow your Instagram audience and monetize it with an online store. If you want to read the entirety of the FTC’s new guide, you can find it here. Visit the Settings for your Facebook page and click on “Instagram Ads.”. A post shared by Gina // ??? Start a business selling in-demand products, Find a niche or business idea and get started, Practical steps for starting a business from scratch, Everything you need to know about selling t-shirts, Sell customized products without holding inventory, Learn about the dropshipping industry and how it works, Get inspired and launch your own business. Finsbury Park // [gifted dress] It’s almost the end of summer, so I’m escaping from all of my responsibilities and heading off on a last little holiday to Cornwall…and I’ve also got three exciting things to tell you all: 1. The influencer market on Instagram is expected to reach more than $2.5 billion in 2020. Come up with a new content and landing page. Equally, you should never make up claims about a product that would require proof the advertiser doesn’t have, such as scientific proof that a product can treat a health condition. Limit Text in Instagram Ads. How to Grow and Monetize Your Instagram Account. Instagram Ads Step #4: Building Your Instagram Advertising Creative. Instagram video length limit 60 seconds. To create a good experience for audiences and advertisers, both image and video ads submitted to run on Instagram are reviewed and assessed based on having a Low, Medium, or High amount of text. Now, videos can be up to 60 seconds long and shot in landscape or square format. Instagram vertical aspect ratio is 4:5. In the meantime, start building your store with a free 14-day trial of Shopify. Recommended Instagram video formats are .MP4 and. 1. Minimum Instagram vertical video dimensions are 600 x 750. Once it’s running, you’ll want to monitor its performance and test ideas to find the most effective messaging, creative, and targeting. On a space-limited platform like Twitter, the terms “[insert brand] Partner” or “[insert brand] Ambassador” are also approved options. And unlike sponsored posts and paid partnerships, your ads get posted directly from your own account. 9. Basically, the FTC requires you to disclose when you have any financial, employment, personal, or family relationship with a brand. Shopping on Instagram provides a seamless customer checkout experience for anyone who discovers your products in their Instagram feed. Is using the hashtag #ad enough? It kind of makes you wonder why more brands aren’t on Instagram, right? In the Ads Manager, click on the “Campaigns” tab and then “+ Create” near the top left corner of the screen. As this is a brand-new development, details of how IGTV ads will work are now yet clear, but video creators will receive 55% of the ad revenue. The feature, available to accounts with lots of Instagram followers and engagement, offers more insights and reporting than standard sponsored posts. Start tagging products in your posts and turning engagement into purchases with the shopping on Instagram sales channel. Well, the latest advice from the FTC is that a simple explanation, such as: “Thanks to [insert brand] for the free product,” is often enough. These are potential goals for your Instagram ad campaign that you select from a list. Instagram ads can also appear in the Explore placement. If you’re running a Video Ad, Carousel Ad, Slideshow Ad, or Stories Ad, you can use the Video Views objective to promote the video. These are the simplest in terms of visual asset needs, since you just need a single image. You can connect with her on Instagram @jillwrren. Try Shopify free for 14 days, no credit card required. This dress is kindly gifted from @hopeivylondon and I am obsessed with it. For example, if a store gives out free samples to its customers. The Beginner's Guide to Advertising on Instagram, Introduction to how to advertise on Instagram, Targeting options when advertising on Instagram, Link your Instagram account to your Facebook page. Once you’ve decided, scroll down to upload your images or videos. If you don’t list out all the steps clearly, you cannot lead people to follow the contest rules properly and you won’t get the best possible results. FAQ #2: Does Tagging a Brand in Your Photo Count as An Endorsement? Max Instagram file size is 4GB. Likes (mass liking) — 1 reference; 4. West Elm uses Carousel Ads to highlight their range of products for their Instagram advertising campaigns. Instagram advertising is method of paying to post sponsored content on the Instagram platform to reach a larger and more targeted audience. Do you have to disclose a partnership even if you weren’t paid? 6. If you have no business relationship with the product or brand that you’re promoting, you don’t have to disclose. Instagram used to have a 15-second limit for videos, but it has since lifted that rule. The Mountain Collective, which sells ski passes and packages, has used the Photo Ad type to drive users directly to their online store. Ads with higher amounts of image text may not be shown, may be flagged, or … And this includes cracking down on deceptive influencer marketing. Equally, you can still use terms like “advertisement,” “ad,” and “sponsored,” so long as they are clearly visible to anyone who engages with your content. The objectives formerly called Local Awareness and Reach & Frequency now fall under this objective. The State of Instagram Influencer Marketing in 2020, How to Use Instagram’s New Live Rooms Feature. After you’ve linked your Instagram account to your Facebook page, it’s time to head over to the Ads Manager and create your first campaign. In the example below, the “Shop Now” button takes readers directly to a product page. It should have a resolution of at least 720p. Add products to your Instagram posts and stories. What team is taking it in 2020? It’s about making sure your followers are aware when you’ve been paid or given something of value to promote a product — as opposed to recommending a product because you simply like it. For example, if a clothing company gives you a free pair of jeans to endorse in a post in December, and then you share another post with the jeans and tag the clothing company in March, even if you no longer have a relationship with that business, you may still have to disclose your brand relationship. We’re covering what you can and can’t do, and how to disclose different types of Instagram partnerships and sponsored Instagram posts: The FTC (Federal Trade Commission) has long been aware of the problem of influencers and celebrities failing to disclose sponsored content on their social media channels. Before you get started, you need to think about what your objective is, who you’re trying to reach, and what kind of message and tone will motivate your followers to engage with your ad. So, what exactly are the FTC guidelines for influencers? How to Disclose Sponsored Instagram Posts Using Hashtags 2. Options include: This objective is for when you want to drive awareness of your business, product, app, or service when advertising on Instagram. IGTV ads. It’s also effective at promoting your Instagram account and posts. Creating and submitting new Instagram ads . These guidelines are consistent across live and recorded video on both Facebook and Instagram, and for all types of accounts -- i.e. Not only does Instagram's engagement demolish Twitter, Pinterest, Google+, and LinkedIn, but, for brands, it even outperforms Facebook by a factor of ten. Reach is different from Brand Awareness in that it allows you to reach a larger audience, whereas Brand Awareness is a bit more targeted to users who are more likely to recall your ad or brand. Signing off for the weekend; hope you have a good one. Following discussions with influencers and agencies, CAP (along with the CMA) published the first edition of this influencer guidance on 28 September 2018, in order to bring together all the advisory information influencers needed to ensure they were sticking to the ad rules and the relevant provisions from consumer protection legislation. FAQ #4: Is Instagram’s Paid Partnership Feature FTC Compliant? Building your Instagram ad creative is part art and part science. In such cases, you must disclose the partnership in the caption. There will of course, be a NEW blog post up on GinaGoesTo.com this Sunday as well 3. But this assumption is actually incorrect. Look professional and help customers connect with your business, Find a domain, explore stock images, and amplify your brand, Use Shopify’s powerful features to start selling, Sell at retail locations, pop-ups, and beyond, Transform an existing website or blog into an online store, Provide fast, smooth checkout experiences, Reach millions of shoppers and boost sales. It’s tailgating szn and time to get lit. No accountability or recourse if they don’t deliver. When a brand rewards an influencer with a payment, free gift, or other perk, any resulting posts become subject to consumer protection law. Video max frames 30fps. The objectives formerly called Website Conversions and Dynamic Ads both fall under the current Conversions objective. An Instagram Carousel Ad can have anywhere from two to ten images and/or videos that users can view by swiping through. ???????? If you make the decision to join this unique social network, please be sure to carefully read the rules and proceed with caution. For example, if you’re sharing a sponsored feed post, the disclosure should be clearly visible in the first few lines of the caption — not buried amongst hashtags or hidden behind the “more” button. You can use almost any songs you want for your video and post it on your feed. A lot of people assume that if no money is exchanging hands, it doesn’t qualify as a partnership or sponsored Instagram post. In other words, if you post a photo of yourself to Instagram and you tag the clothing brand that you’re wearing, and you have a relationship with that brand, you must disclose that relationship in the caption of your post. 5. So, what are the rules for disclosing free product or partnerships on Instagram Stories? pages, profiles, verified and unverified accounts. The advantages to this method of Instagram advertising include: What’s more, with Instagram’s move away from a chronological feed in favor of a curated feed, you never know how many of your followers will see your posts. Basically, it all comes down to transparency. What are some strategies and techniques that you’ve found are especially helpful? The disclosure should be easy to notice and readable within the timeframe (or length) of your story. These are ads that emulate the format of Instagram posts. These pieces are from the latest #lucywilliamsxmissoma collection ✨, A post shared by Emma Hill (@emmahill) on Sep 25, 2019 at 8:28am PDT. Here’s how an example ad would look. ???????????????????????????????? This requirement is surprisingly easy to fulfill; simply include a disclaimer stating something like, “This contest is not endorsed by Instagram.” A statement from Instagram’s … Image Ads, Video Ads, and Slideshow Ads are your options under the Engagement objective. You can also choose to add an Offer, which will help drive even more conversions on your ad. Instagram ad specs Feed Single Image Ads . On the next screen you’ll see an option to choose your Instagram ad format. Sign up for a free trial today and let Sprout take care of the rest. Test Instagram ads for hiring – In addition to promoting your product on Instagram, you can use it to reach talented people. While influencer-driven marketing is one of the best ways to reach targeted audiences on Instagram, it’s important for both influencers and businesses to disclose these kinds of partnerships and sponsored Instagram posts. But if you’re low on time, here’s an overview of the important points: 1. One basic rule of an advert is that it must be clear that it's an advert, there should be no misleading the customer - or, follower, in the case of social media. ???????????????????????????????? Instagram Reels are short videos (15 seconds). Disclosures 101 for Social Media Influencers. By using our website, you agree to our privacy policy and our cookie policy . A simple explanation, such as: “Thanks to [insert brand] for the free product,” is often enough to constitute good disclosure — as long as it is clearly visible alongside the endorsement. The business case to learn how to make money on Instagram is strong. The first Instagram ad is always the hardest. Instagram is now partnering with Shopify to take things a step further and offering product tagging and a Shop tab directly inside the Instagram interface. This rule may apply even if you used to have a relationship with the business you tag! And the FTC has recently published a new “Disclosures 101 for Social Media Influencers” guide, with all the important dos and don’ts for influencers to follow. Shopify uses cookies to provide necessary site functionality and improve your experience. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. If you have any Custom Audiences already created, you can select them for targeting with your Instagram ad at this point. This weekend I’m taking over @sheerluxe’s IG account, which I’m super excited about. You can add text and audio to your Slideshow Ads.
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